Welcome to my website! I am a Business Intelligence Business Analyst at Trek Bicycle Corporation in Waterloo, Wisconsin. Before that I was a Senior Application Engineer at Summit Credit Union in Madison, Wisconsin. I'm on the organizing team for SQL Saturday Wisconsin and I regularly present on Business Intelligence topics at local usergroups and SQL Saturday events. Finally, I am the author of two books about ExpressionEngine, a web publishing platform. You can read more about what I do on my LinkedIn profile.
Please note that everything on this website is my personal opinion and does not reflect that of my employers (current or past). I am not paid by any organization for anything published here.
That's a fantastic question and I'm glad you asked! I have written an article that introduces Business Intelligence and how it differs from regular reporting. Read it here: What is Business Intelligence?.
One version of the truth is a pipe dream, but a data warehouse does help.