Actionability

May 18th 2014

I've said this before and I'll say this again: Actionability is key.

There are two different facets to this:

Would you ever take action based on a report you look at regularly?

Be honest. Ask yourself: How long have I been looking at this report? When was the last time I took action based on this report?

If your answers are "a long time" and "never", unsubscribe. Stop looking at the report - you're wasting your time. Or, alternatively, figure out what action you should be taking and start actually taking it.

Do you know what action to take based on a report you look at regularly?

The other day I was asked about a $600 pair of shorts that we gave away. To be clear, we don't make a $600 pair of shorts, so there was some alarm that we had given away a pair of shorts that was recorded as being $600. Obviously something was not right somewhere. The question is where?

This is one difference between a static report and self-service Business Intelligence. With a static report, you can see something is wrong but often have no indication as to what to do next. With access to self-service business intelligence, you get the alarm bell and can then dig in and found out exactly who, what, when and where - allowing you to ask the right questions of the right people right away.


CC image sourced from Flickr uploaded by Max Lee

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Visitor Comments

Nice post Leonard. Reminds me of Al Gore’s missions to find waste in the military:

http://www.wnd.com/2000/10/4314/

Posted by greg kramer on 18th May 2014



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