One Report to Rule Them All

February 11th 2013

Everyone wants only one place to go for everything. A single report that contains all the key metrics that someone might need.

Of course, it's not that easy.

What metrics does that report show?

That's where the request gets interesting: it should show everything. Sales metrics, warranty metrics, shipping metrics, product metrics, performance metrics and call metrics. It should include charts and tables of the same data. It should be a snapshot of yesterday, but also show month-to-date and year-to-date trends plus a comparison to budget and a comparison to the previous year. It should be a single page. It should be mobile. It should be delivered by email. It should be localized.

The reality is, one report to rule them all is unrealistic. Just as you use different desktop applications for different purposes, you should use different reports for different purposes. The important thing is that each report is focused and, most importantly, actionable.

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